Asserting Leadership in the luxury furniture category.
Living Edge is an Australian market-leading luxury furniture retailer, the brand has a strong historical performance in the commercial space but wanted to expand its residential footprint.
Alchemy One helped Living Edge understand their key opportunities along the path to purchase to connect with and impact residential luxury consumers. We constructed a holistic media strategy to transform the way Living Edge targets and communicates with potential customers.
MEDIA & CONNECTIONS
Research and Connections Strategy
Offline Media Planning
Offline Media Buying
We helped optimise Living Edge’s media investment in order to create a channel mix that has maximum impact, greater efficiency and effectiveness.