KitchenAid

Client

KitchenAid

Overview

Increasing market share beyond a signature product.

After years of growth of KitchenAid’s signature product, the Artisan Mixer, the Australian and New Zealand market began to reach saturation due to the rise of ‘the everyday foodie’. To tackle this, KitchenAid aimed to increase awareness and drive sales of its wider product portfolio. Alchemy One was tasked to deliver an innovative, always-on digital campaign that used targeted personalisation to educate, inspire and drive customers to explore the entire product portfolio.

Services

MEDIA & CONNECTIONS

Research and Connections Strategy
Offline Media Planning
Offline Media Buying

PERFORMANCE MARKETING

Strategy
SEM
Display Advertising
Social Advertising

Results

We developed a performance campaign to drive average product ownership per household.