Increasing market share beyond a signature product.
After years of growth of KitchenAid’s signature product, the Artisan Mixer, the Australian and New Zealand market began to reach saturation due to the rise of ‘the everyday foodie’. To tackle this, KitchenAid aimed to increase awareness and drive sales of its wider product portfolio. Alchemy One was tasked to deliver an innovative offline and always-on digital campaign that used targeted personalisation to educate, inspire and drive customers to explore the entire product portfolio.
MEDIA & CONNECTIONS
Research and Connections Strategy
Offline Media Planning
Offline Media Buying
We developed a performance campaign to drive average product ownership per household.