CLIENT

Milk Baby

Overview

Turning insights into product design.

Milk Baby aimed to be the brand that ‘nurtures the natural state’ of the baby. To deliver on this proposition Alchemy One was commissioned to conduct an intensive research project to discover the unique, intimate, sacred and wondrous moments mothers and fathers experienced across trialling personal care products for their baby.

Services

RESEARCH & STRATEGY

Research and Connections Strategy
Qualitative Research
Brand Strategy

Results

Understanding behaviour, key nuances and cultural influence of new parents allowed the brand the evolve the product design and messaging to adapt to the expectations of parents today across Australia and China..