Enhancing the dental patient experience.
The Australian dental industry has been experiencing a real shift. With the continued rise of health insurance premiums and a growing uninsured market. Australians are increasingly looking for more affordable options when it comes to their oral hygiene, but potentially hesitant to make a decision due to a current insecurity around affordability and transparency within the dental system. Pacific Smiles Dental needed to develop strategies to increase return patient visitation.
Alchemy One have worked with the Pacific Smiles Group since 2016. From launching a pilot program for uninsured dental patients with a transparent pricing model in DentalWise, to implementing a digital strategy to increase return visitation once patients receive their treatment plans.
MEDIA & CONNECTIONS
Research and Connections Strategy
CREATIVE & EXPERIENCE
Working with the internal marketing team from concepting and ideation right through to campaign development and amplification, our overall goal has been to enhance the patient experience.